Details
As the Head Product Designer for VERB, I led the design of a mobile app aimed at empowering millennials to confidently engage in the stock market. VERB’s purpose was to educate users, remove fear, and foster success by allowing users to trade with virtual currency before moving to real cash investments. The app required a visually engaging and data-centric experience tailored to millennial preferences.
Project Goals
The core goals were to create an intuitive, visually appealing app experience that simplified complex stock market data and resonated with the millennial audience. The design also aimed to drive user engagement, downloads, and seamless transition from virtual to real trading.
Challenges
The primary challenge was to design a data-rich yet approachable user interface. Another challenge involved working with a client initially unfamiliar with the strategic impact of design, necessitating guidance on design choices aligned with user needs and the product’s long-term vision.
Outcomes
The final design delivered a modern, engaging interface with clear data presentation and a cohesive web presence. These elements effectively supported VERB’s mission by enhancing user confidence, engagement, and app downloads.
