Hi, I’m Jessica Darby

Product Design Manager & Certified Usability Analyst

I am an experienced Senior UX Designer and Certified Usability Analyst with nearly 20 years of expertise in creating human-centered, functional, and visually compelling designs. I see user experience as essential to every facet of a business, and I approach my work with this holistic perspective.

Known for an empathetic approach and strong critical thinking skills, I have a proven track record of designing, directing, and delivering diverse products and digital experiences for clients ranging from startups to large corporations.

Skills

User-Centered Design100%
100%
Design Systems & Interaction Design100%
100%
Problem Solving & Communication100%
100%
Prototyping & Wireframing95%
95%
Cross-Team Collaboration & Leadership90%
90%

Experience Overview

My project portfolio spans SaaS products, native apps, pioneering first-in-class applications, and responsive web design, all with a focus on creative direction, UX/UI, and human-centered design.

I lead projects from inception through completion, successfully managing timelines, budgets, and cross-functional teams. I also bring extensive experience in client branding design, and marketing, creating cohesive and impactful company identities, along with knowledge in physical product design and print processes.

I have a strong work ethic and the ability to quickly adapt to new concepts and challenges. I excel in environments where problem-solving is key, consistently seeking innovative solutions to complex design issues. My versatility and leadership within collaborative work settings have allowed me to cultivate a diverse skill set, enabling me to contribute effectively to a wide range of projects

Design Matters

Through my work, I’ve learned what strategies are effective and which ones are not, and how to create high-quality solutions tailored to the unique needs of clients and products. I actively embrace the ever-changing landscape of the tech industry and modern business, constantly evolving to stay ahead. Whether it’s exploring emerging technologies or optimising existing processes, I am driven to find efficient and effective solutions through discovering problems and pain points to solve.

Honesty and communication are foundational to success in my approach. I take a no BS approach to my work to streamline workflows and maximize efficiency for everyone involved. I don’t believe in reinventing the wheel for the sake of it—instead, focusing on innovating practical, impactful solutions.

I operate with a passion for my craft, a commitment to transparency, and a dedication to delivering high-quality results that exceed expectations.

Software, etc.

Adobe CC100%
100%
Sketch100%
100%
Zeplin98%
98%
Figma75%
75%
HTML & CSS60%
60%
Behance
LinkedIn