Details
As the lead product designer, I led the redesign of the Goods Unite Us iOS and Android apps and undertook a comprehensive overhaul of their website, integrating interactive functionality. Goods Unite Us empowers consumers to align purchasing decisions with political values, and my role was to create a seamless digital experience reflecting this mission.
Project Goals
The primary objective was to establish cohesive, user-centered design across mobile and web platforms. Another goal was to integrate the client’s blog with the main website for a unified brand experience.
Challenges
Key challenges included creating cohesive branding across platforms and educating the client on the strategic impact of design on engagement and market perception. Balancing aesthetic appeal with functionality required in-depth guidance and collaboration.
Outcomes
The project resulted in a fluid, cohesive design that unified Goods Unite Us’ digital presence. The redesign elevated the user experience and strengthened the brand’s voice, offering a holistic solution aligned with long-term goals rather than quick fixes.
